Skip to main content

The Globe and Mail

Who's the Canadian behind Rick Perry's scary TV ad?

Republican presidential candidate Texas Governor Rick Perry speaks at a "Politics and Eggs" breakfast in Bedford, New Hampshire August 17, 2011.

REUTERS/Brian Snyder/REUTERS/Brian Snyder

Republican candidates are about to unleash a fresh onslaught of election ads on Americans voters – and the brains behind one of the candidate's videos is a Canadian.

A few weeks ago, Lucas Baiano, who was born on Niagara-on-the-Lake, produced this political ad for Rick Perry that sent shivers down my spine.

It features clips from the president's speech with scenes of America in decline set to scary, scary music. Graffiti-covered streetscapes, abandoned homes, empty swings, lightning. Then it cuts to images of bucolic farms and American flag-waving. Enter Mr. Perry, who announces his candidacy: "It's time to get America working again," he says.

Story continues below advertisement

How could you not vote for the guy?

And more importantly, who is Lucas Baiano?

He was born in 1988, which means he is 23 years old. Already, he has worked on campaigns of Hillary Clinton, John McCain and Tim Pawlenty, where he produced this gem.

Mr. Baiano got his start at the age of sixteen when he met Bill Clinton at a book reading event. He pitched Mr. Clinton on producing a campaign video for his wife. Mr. Baiano produced a three minute video from six hours of raw footage the Clinton Campaign provided him. Apparently they loved it, and hired him on. After Ms. Clinton lost her bid for Democratic nomination, Mr. Baiano then drifted over to the Republican camp, hop-scotching from candidate to candidate, producing his trademark videos.

With Mr. Perry's shot at the Republican nomination now looking increasingly doubtful, this Canadian might prove be his best hope.

Report an error Licensing Options
About the Author

Sonia Verma writes about foreign affairs for The Globe and Mail. Based in Toronto, she has recently covered economic change in Latin America, revolution in Egypt, and elections in Haiti. Before joining The Globe in 2009, she was based in the Middle East, reporting from across the region for The Times of London and New York Newsday. More

Comments are closed

We have closed comments on this story for legal reasons. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at