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Bauer buys Easton-Bell’s baseball business

Hockey equipment maker Bauer Performance Sports Ltd. is once again swinging the bat with a baseball acquisition.

The company that made its name in ice hockey said on Thursday it has struck a definitive agreement with Easton-Bell Sports Inc. to acquire the Easton Baseball/Softball business for $330-million (U.S.) in cash.

Bauer has been on a diversification tear in recent years, buying into the baseball, lacrosse and clothing segments as it deals with a challenging hockey market.

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Among companies it has bought are Combat Sports Inc., manufacturer of baseball and softball bats, and Cascade Helmets Holding Inc., which makes lacrosse equipment.

"The combination of the No. 1 brand in hockey and the No. 1 brand in diamond sports is a perfect example of our ability to enhance our performance sports platform," said Kevin Davis, president and chief executive officer of Bauer.

Bauer says it wants to expand Easton Baseball/Softball's apparel business to include uniforms and add new geographical territory.

Easton-Bell Sports will retain the Easton Hockey and Cycling businesses.

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About the Author
Quebec Business Correspondent

Bertrand has been covering Quebec business and finance since 2000. Before joining The Globe and Mail in 2000, he was the Toronto-based national business correspondent for Southam News. He has a B.A. from McGill University and a Bachelor of Applied Arts from Ryerson. More

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