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strengths and weaknesses

Here is how the dozen online brokers included in this ranking compare in six key areas of interest to mainstream investors who are focused on building their portfolios in a cost-effective way by using combinations of stocks, exchange-traded funds, mutual funds, bonds and guaranteed investment certificates.



Read more:

  • The 11th annual online broker survey
  • Breaking down the brokers
  • Keeping tabs on costs
  • The good, the bad, the ugly
  • Investing with an online brokerage: Tips and tricks
  • Share your online investing tips and tricks




*Send feedback to OnlineBrokers@globeandmail.com



Breaking down the brokers

Rank

Broker

Costs (/25)

Trading
(/25)

Tools
(/20)

Customer
Satisf.
(/15)

Account
Info
(/10)

Website
(/5)

Total
(/100)

Last
Year's
Score

1

Qtrade Investor

16

21

14

11.9

10

4.5

77.4

84.1

2

Credential Direct

19.5

16.5

12

12.34

10

4.5

74.8

70.6

3

BMO InvestorLine

15.5

15.5

16

12.08

10

5

74.1

76.5

4

Scotia iTrade

21

17

12

12.14

5

4.5

71.6

74*

5

RBC Direct Investing

18.5

14

18

12.34

4.5

3.5

70.8

70.3

6

TD Waterhouse

14.5

14.5

18.5

12

8

2.5

70

73.8

7

Disnat (Classic)

16

13

15

12.06

7

3

66.1

62.9

8

National Bank Direct Brokerage

12

12

13

12.17

8.5

5

62.7

59.4

9

CIBC Investor's Edge

15.5

13

11

11.27

5

4.5

60.3

68.2

10

Questrade

20

11.5

8.5

12.61

4

2

58.6

56.8

11

ScotiaMcLeod Direct Investing

11.5

14.5

14

11.62

5

2

58.6

60.1

12

HSBC InvestDirect

16

15

9.5

10.67

2

3

56.2

57.4

*this score applied to E*Trade Canada, which was acquired by Bank of Nova Scotia

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Tickers mentioned in this story

Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 23/04/24 0:09pm EDT.

SymbolName% changeLast
BNS-N
Bank of Nova Scotia
+0.15%47.16
BNS-T
Bank of Nova Scotia
+0.05%64.54
CM-N
Canadian Imperial Bank of Commerce
+0.55%47.95
CM-T
Canadian Imperial Bank of Commerce
+0.38%65.57

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