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Once gain, Google secured its position as the world's most attractive employer, according to research conducted by Universum.

See our tables: Top 50 most attractive business employers and Top 50 most attractive engineering employers.)

But what makes one company more attractive than another? Is it the benefits or development programs they offer? The strength of the company's brand? Or is it the excitement and innovation of its products or services? Does a career seeker's age matter when it comes to employer selection?

Universum CEO Michal Kalinowski and employer branding specialist Kortney Kutsop were here to take your question. See transcript below.



<iframe src="https://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=f46afe0ceb/height=650/width=460" scrolling="no" height="650px" width="460px" frameBorder="0" allowTransparency="true" ><a href="https://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=f46afe0ceb" >The world's top 100 attractive employers</a></iframe>


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