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The Globe and Mail

Flight of fashion: Air Canada Rouge unveils new uniforms

The discount carrier will launch July 1 with its crew dressed in thrifty, casual clothes intended to reinforce a vacation atmosphere. Most of the new uniforms, shoes and luggage will be sourced in Canada.

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Models show off Air Canada Rouge’s newly unveiled uniforms at a news conference in Toronto, May 27, 2013. The discount carrier launches July 1.

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The uniforms are pared-down versions of more traditional flight-attendants’ outfits, in a nod to the cost-cutting approach of the discount carrier.

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Air Canada Rouge’s first Airbus 319 aircraft is displayed at Mirabel Airport. The carrier ultimately will fly 20 Boeing long-haul 767s and 30 Airbus 319 airplanes, depending on demand.

Handout/AIR CANADA ROUGE

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The very basic burgundy knitwear tops and grey slacks are going to be around for the next five to seven years, airline executives said.

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Most of the pieces are Canadian-designed.

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The grey overcoats and pants are from Montreal-based Nicci Uniform and manufactured domestically.

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Corporate partners in the production of the new uniforms include John Fluevog Shoes and and L’Oreal.

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The concept for the new uniforms was developed by Montreal’s VF Imagewear, using Air Canada Rouge’s signature colours of burgundy and slate grey.

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As well as training at Air Canada’s Toronto and Montreal centres, Air Canada Rouge flight attendants will receive customer service training at the Disney Institute in Florida.

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Flight attendants will have their hometowns printed on their name badges to encourage conversations with passengers.

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Air Canada Rouge plans to hire 2,000 flight team members over the next three years.

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The airline plans to train and hire from 25 to 40 flight attendants for every aircraft it takes delivery of in the next three years.

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Air Canada Rouge attendants will be paid less on the discount airline than flight crew on the regular airline.

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The next round of hiring for Rouge flight attendants will begin this summer.

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