Vietnam's 'Coffee King' Trung Nguyen hopes to quadruple revenues to $1-billion by 2015 and compete with big global brands like Nescafe and Starbucks. Vietnam is the world's second-largest coffee producer.
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Vietnam’s ‘Coffee King,’ Dang Le Nguyen Vu, general director of Trung Nguyen Coffee company, poses in front of boxes of coffee at his factory in Vietnam’s central highland city of Buon Ma Thuot. The company, which exports to 60 countries, is aiming for $1-billion in sales by 2015. ‘Our ambition is to become a global brand,’ says Mr. Vu.
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A worker inspects bags of coffee beans at a warehouse of an export company owned by the Communist Party in Vietnam’s southern province of Binh Duong in this file photo. Vietnam is the world’s second-largest coffee producer after Brazil.
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A Thai ethnic farmer picks arabica cherries during an early harvest on a coffee farm in Chieng Ban village, in Vietnam’s northwest Son La province.
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Cups are displayed at a Starbucks restaurant in Hong Kong in this file photo. Starbucks sees the potential for thousands of stores in Greater China, where it currently has about 700, and is also keen on expanding in India and Vietnam.
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A farmer grinds arabica cherries during an early harvest in Hua La village, in Vietnam’s northwest Son La province.
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A worker sifts coffee beans at a processing factory of the coffee trader Atlantic Commodities in Bao Loc, near Ho Chi Minh city.
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Workers process coffee at a factory of Trung Nguyen Coffee Company in Buon Ma Thuot.
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Workers patch bags next to bags of coffee beans at a processing factory of the coffee trader Atlantic Commodities in Bao Loc.
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A worker carries a bag of coffee beans at a warehouse of an export company the southern province of Binh Duong.
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A man works in a coffee field in Buon Ma Thuot city, Vietnam’s central highland.
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A shopkeeper sits behind box of coffee at a shop in Ben Thanh market, in Ho Chi Minh City.
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A shopkeeper pours coffee beans into a tin at a coffee shop in Hanoi.