Skip to main content

The Globe and Mail

Five pro-oil sands ads from the industry's biggest players

Enbridge Inc. has spent $5-million since the beginning of 2012 on ads for its Northern Gateway project, which is going through a Joint Review Panel process and has been fiercely opposed by some First Nations and coastal residents. Here are two of Enbridge's Northern Gateway ads.

The Canadian Energy Pipeline Association is now spending $2.5-million annually on an array of advertising, including a visually compelling paper clouds TV ad that suggests pipelines are as important as highways or railroads in maintaining national connections over vast distances.

Cenovus Energy Inc., one of Canada's largest oil sands companies, has been running advertisements since its inception (it was created in 2009 when Encana Corp. was split into two companies) to explain the company and the oil sands industry.

The Canadian Association of Petroleum Producers declined to give an exact figure but also says it has spent millions on TV, print and online advertisements each year since 2010. Here's a video on hydraulic fracturing uploaded to CAPP's YouTube page in December, 2012.

Story continues below advertisement

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨