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Images from the Canadian Olympic Committee's 'We are Winter' campaign

The COC will launch a new ad campaign for the Sochi Games Tuesday with the slogan “We are Winter” (“Nous sommes l’hiver”). It begins Tuesday with print and online advertising and moves to television on New Year’s Day, with an anthemic commercial during the broadcast of the NHL’s Winter Classic. It will also involve pre-show ads in Cineplex movie theatres, billboards, transit ads and social media, including Twitter, with whom the Olympic committee is announcing a partnership.

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Skeleton racer Sarah Reid in an ad campaign produced for the Canadian Olympic Committee.

Canadian Olympic Committee

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Speed skater Denny Morrison in an ad campaign produced for the Canadian Olympic Committee.

Canadian Olympic Committee

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Freestyle skier Roz Groenewoud in an ad campaign produced for the Canadian Olympic Committee.

Canadian Olympic Committee

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Bobsledder Kaillie Humphries in an ad campaign produced for the Canadian Olympic Committee.

Canadian Olympic Committee

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Snowboarder Mark McMorris in an ad campaign produced for the Canadian Olympic Committee.

Canadian Olympic Committee

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