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The Globe and Mail

In pictures: Consumers pick their top 10 brands

A recent Ipsos Reid online survey asked 1,013 adults to assess 100 brands on the basis of whether they considered each a trendsetter, unique, innovative or ahead of its time. Each respondent was exposed to 10 brands and a battery of 14 statements (among a series of other statements). Respondents were asked to "please select all the brands that you feel apply to each statement".

1 of 10

Number 1: Apple


2 of 10

Number 2: Google

Virginia Mayo/AP

3 of 10

Number 3: IKEA

Douglas C. Pizac/AP

4 of 10

Number 4: Microsoft

Julie Jacobson/AP

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5 of 10

Number 5: Cirque de Soleil

Jonathan Short/AP/AP

6 of 10

NUmber 6: Coke


7 of 10

Number 7: President's Choice

8 of 10

Number 8: Tim Hortons

Kevin Van Paassen/The Globe and Mail/Kevin Van Paassen/The Globe and Mail

9 of 10

Number 9: Youtube

10 of 10

Number 10: Sony


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