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According to Brand Finance Plc, the latest labour dispute has been bad news for the NHL brand, which has lost more than a quarter of its value, falling to $1.15-billion (U.S.) compared to $1.6-billion this summer.

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NO. 1: Montreal Canadiens.
Brand value: $108-million (U.S.).Goalie Carey Price scrapes up the ice in his goal crease before playing the Vancouver Canucks during an NHL game in Vancouver, March 10, 2012.

DARRYL DYCK/THE CANADIAN PRESS

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NO. 2: Toronto Maple Leafs.
Brand value: $105-million.Goaltender James Reimer reacts at the final buzzer as his team loses 4-1 to Montreal Canadiens in their final game of the season in NHL action in Toronto on April 9, 2011.

Chris Young/THE CANADIAN PRESS

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NO. 3: New York Rangers.
Brand value: $83-million.Goalie Henrik Lundqvist makes a save against the Ottawa Senators during the third period of Game 6 of their NHL Eastern Conference quarter-final playoff game in Ottawa, April 23, 2012.

CHRIS WATTIE/REUTERS

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NO. 4: Vancouver Canucks.
Brand value: $81-million.Henrik Sedin, left, and teammate Ryan Kessler.

Paul Vernon/AP

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NO. 5: Chicago Blackhawks.
Brand value: $52-million.Goalie Cristobal Huet looks on during the first period of a pre-season NHL hockey game against the Minnesota Wild in Chicago Sept. 25, 2009.

Charles Cherney/The Associated Press

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NO. 6: Pittsburgh Penguins.
Brand value: $52-million.Captain Sidney Crosby skates during an informal workout with teammates at the Iceoplex in Canonsburg, Pa., Oct. 11, 2012.

Associated Press

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NO. 7: Detroit Red Wings.
Brand value: $51-million.Darren Helm and fans celebrate his goal against the San Jose Sharks during the third period of Game 4 in their NHL Western Conference semifinal hockey playoff in Detroit May 6, 2011.

REBECCA COOK/REUTERS

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NO. 8: Boston Bruins.
Brand value: $48-million. Tyler Seguin plays during an NHL game against the Toronto Maple Leafs in Boston March 19, 2012.

Winslow Townson/AP

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NO. 9: Ottawa Senators.
Brand value: $39-million.Bobby Butler gets hit from behind by New York Rangers' Ruslan Fedotenko during the first period of Game 3 of first-round NHL Stanley Cup playoff action at the Scotiabank Place in Ottawa April 16, 2012.

Sean Kilpatrick/THE CANADIAN PRESS

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NO. 10: Philadelphia Flyers.
Brand value: $39-million.Winger Scott Hartnell, left, checks Toronto Maple Leafs defenceman Korbinian Holzer during the first period of their NHL pre-season hockey game in Philadelphia, Penn., Sept. 21, 2011.

TIM SHAFFER/REUTERS

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