According to Brand Finance Plc, the latest labour dispute has been bad news for the NHL brand, which has lost more than a quarter of its value, falling to $1.15-billion (U.S.) compared to $1.6-billion this summer.
Open this photo in gallery: NO. 1: Montreal Canadiens. <br>Brand value: $108-million (U.S.).Goalie Carey Price scrapes up the ice in his goal crease before playing the Vancouver Canucks during an NHL game in Vancouver, March 10, 2012. DARRYL DYCK/The Canadian Press
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Open this photo in gallery: NO. 2: Toronto Maple Leafs. <br>Brand value: $105-million.Goaltender James Reimer reacts at the final buzzer as his team loses 4-1 to Montreal Canadiens in their final game of the season in NHL action in Toronto on April 9, 2011. Chris Young/The Canadian Press
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Open this photo in gallery: NO. 3: New York Rangers.<br> Brand value: $83-million.Goalie Henrik Lundqvist makes a save against the Ottawa Senators during the third period of Game 6 of their NHL Eastern Conference quarter-final playoff game in Ottawa, April 23, 2012. CHRIS WATTIE/Reuters
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Open this photo in gallery: NO. 4: Vancouver Canucks. <br>Brand value: $81-million.Henrik Sedin, left, and teammate Ryan Kessler. Paul Vernon/The Associated Press
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Open this photo in gallery: NO. 5: Chicago Blackhawks. <br>Brand value: $52-million.Goalie Cristobal Huet looks on during the first period of a pre-season NHL hockey game
against the Minnesota Wild in Chicago Sept. 25, 2009. Charles Cherney/The Associated Press
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Open this photo in gallery: NO. 6: Pittsburgh Penguins. <br>Brand value: $52-million.Captain Sidney Crosby skates during an informal workout with teammates at the Iceoplex in Canonsburg, Pa., Oct. 11, 2012. The Associated Press
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Open this photo in gallery: NO. 7: Detroit Red Wings.<br> Brand value: $51-million.Darren Helm and fans celebrate his goal against the San Jose Sharks during the third period of Game 4 in their NHL Western Conference semifinal hockey playoff in Detroit May 6, 2011. REBECCA COOK/Reuters
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Open this photo in gallery: NO. 8: Boston Bruins.<br> Brand value: $48-million. Tyler Seguin plays during an NHL game against the Toronto Maple Leafs in Boston March 19, 2012. Winslow Townson/The Associated Press
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Open this photo in gallery: NO. 9: Ottawa Senators. <br>Brand value: $39-million.Bobby Butler gets hit from behind by New York Rangers' Ruslan Fedotenko during the first period of Game 3 of first-round NHL Stanley Cup playoff action at the Scotiabank Place in Ottawa April 16, 2012. Sean Kilpatrick/The Canadian Press
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Open this photo in gallery: NO. 10: Philadelphia Flyers. <br>Brand value: $39-million.Winger Scott Hartnell, left, checks Toronto Maple Leafs defenceman Korbinian Holzer during the first period of their NHL pre-season hockey game in Philadelphia, Penn., Sept. 21, 2011. TIM SHAFFER/Reuters
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