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According to Brand Finance Plc, the latest labour dispute has been bad news for the NHL brand, which has lost more than a quarter of its value, falling to $1.15-billion (U.S.) compared to $1.6-billion this summer.

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NO. 1: Montreal Canadiens. <br>Brand value: $108-million (U.S.).Goalie Carey Price scrapes up the ice in his goal crease before playing the Vancouver Canucks during an NHL game in Vancouver, March 10, 2012.DARRYL DYCK/The Canadian Press

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NO. 2: Toronto Maple Leafs. <br>Brand value: $105-million.Goaltender James Reimer reacts at the final buzzer as his team loses 4-1 to Montreal Canadiens in their final game of the season in NHL action in Toronto on April 9, 2011.Chris Young/The Canadian Press

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NO. 3: New York Rangers.<br> Brand value: $83-million.Goalie Henrik Lundqvist makes a save against the Ottawa Senators during the third period of Game 6 of their NHL Eastern Conference quarter-final playoff game in Ottawa, April 23, 2012.CHRIS WATTIE/Reuters

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NO. 4: Vancouver Canucks. <br>Brand value: $81-million.Henrik Sedin, left, and teammate Ryan Kessler.Paul Vernon/The Associated Press

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NO. 5: Chicago Blackhawks. <br>Brand value: $52-million.Goalie Cristobal Huet looks on during the first period of a pre-season NHL hockey game against the Minnesota Wild in Chicago Sept. 25, 2009.Charles Cherney/The Associated Press

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NO. 6: Pittsburgh Penguins. <br>Brand value: $52-million.Captain Sidney Crosby skates during an informal workout with teammates at the Iceoplex in Canonsburg, Pa., Oct. 11, 2012.The Associated Press

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NO. 7: Detroit Red Wings.<br> Brand value: $51-million.Darren Helm and fans celebrate his goal against the San Jose Sharks during the third period of Game 4 in their NHL Western Conference semifinal hockey playoff in Detroit May 6, 2011.REBECCA COOK/Reuters

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NO. 8: Boston Bruins.<br> Brand value: $48-million. Tyler Seguin plays during an NHL game against the Toronto Maple Leafs in Boston March 19, 2012.Winslow Townson/The Associated Press

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NO. 9: Ottawa Senators. <br>Brand value: $39-million.Bobby Butler gets hit from behind by New York Rangers' Ruslan Fedotenko during the first period of Game 3 of first-round NHL Stanley Cup playoff action at the Scotiabank Place in Ottawa April 16, 2012.Sean Kilpatrick/The Canadian Press

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NO. 10: Philadelphia Flyers. <br>Brand value: $39-million.Winger Scott Hartnell, left, checks Toronto Maple Leafs defenceman Korbinian Holzer during the first period of their NHL pre-season hockey game in Philadelphia, Penn., Sept. 21, 2011.TIM SHAFFER/Reuters

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