Skip to main content

The Globe and Mail

The Top 10 most valuable NHL brands

According to Brand Finance Plc, the latest labour dispute has been bad news for the NHL brand, which has lost more than a quarter of its value, falling to $1.15-billion (U.S.) compared to $1.6-billion this summer.

1 of 10

NO. 1: Montreal Canadiens.
Brand value: $108-million (U.S.).Goalie Carey Price scrapes up the ice in his goal crease before playing the Vancouver Canucks during an NHL game in Vancouver, March 10, 2012.


2 of 10

NO. 2: Toronto Maple Leafs.
Brand value: $105-million.Goaltender James Reimer reacts at the final buzzer as his team loses 4-1 to Montreal Canadiens in their final game of the season in NHL action in Toronto on April 9, 2011.


3 of 10

NO. 3: New York Rangers.
Brand value: $83-million.Goalie Henrik Lundqvist makes a save against the Ottawa Senators during the third period of Game 6 of their NHL Eastern Conference quarter-final playoff game in Ottawa, April 23, 2012.


4 of 10

NO. 4: Vancouver Canucks.
Brand value: $81-million.Henrik Sedin, left, and teammate Ryan Kessler.

Paul Vernon/AP

Story continues below advertisement

5 of 10

NO. 5: Chicago Blackhawks.
Brand value: $52-million.Goalie Cristobal Huet looks on during the first period of a pre-season NHL hockey game against the Minnesota Wild in Chicago Sept. 25, 2009.

Charles Cherney/The Associated Press

6 of 10

NO. 6: Pittsburgh Penguins.
Brand value: $52-million.Captain Sidney Crosby skates during an informal workout with teammates at the Iceoplex in Canonsburg, Pa., Oct. 11, 2012.

Associated Press

7 of 10

NO. 7: Detroit Red Wings.
Brand value: $51-million.Darren Helm and fans celebrate his goal against the San Jose Sharks during the third period of Game 4 in their NHL Western Conference semifinal hockey playoff in Detroit May 6, 2011.


8 of 10

NO. 8: Boston Bruins.
Brand value: $48-million. Tyler Seguin plays during an NHL game against the Toronto Maple Leafs in Boston March 19, 2012.

Winslow Townson/AP

9 of 10

NO. 9: Ottawa Senators.
Brand value: $39-million.Bobby Butler gets hit from behind by New York Rangers' Ruslan Fedotenko during the first period of Game 3 of first-round NHL Stanley Cup playoff action at the Scotiabank Place in Ottawa April 16, 2012.


10 of 10

NO. 10: Philadelphia Flyers.
Brand value: $39-million.Winger Scott Hartnell, left, checks Toronto Maple Leafs defenceman Korbinian Holzer during the first period of their NHL pre-season hockey game in Philadelphia, Penn., Sept. 21, 2011.


Report an error