Skip to main content

The Globe and Mail

This zombie truly understands the trials of Canadian actors

Persuasion Notebook offers quick hits on the business of persuasion from The Globe and Mail's marketing and advertising reporter, Susan Krashinsky. Read more on The Globe's marketing page and follow Susan on Twitter @Susinsky.

"You look at me, you see a successful zombie. … Believe me, it wasn't easy getting to the top. Look at me. I'm Canadian." – Antoine Zombé, fictional movie star.

Just how tough is it for Canadian actors to make it big in movies?

It's so tough, even a real zombie had to work for years to land roles in zombie films – so says JWT Canada, which spun the yarn about Mr. Zombé to promote the Canadian Film Fest last weekend in Toronto.

His tale of struggling to attain his dream takes an inspirational turn when the actor stops being so polite and unleashes his inner monster. Casting directors are captivated, and the offers pour in, but Mr. Zombé chooses to work in Canada.

The spot aims to lure viewers to the quality of Canadian film by showing there are juicy parts, so to speak, at home.

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at privacy@globeandmail.com.