Britain’s Diageo PLC, the world’s biggest alcoholic drinks group, is the maker of such brands as J&B whisky, Baileys liqueur and Ciroc vodka. Here are a few of its globally marketed 'strategic brands' (all sales, 2011):
Open this photo in gallery: JOHNNIE WALKER (whisky)<br>
Annual sales: 170.1 million litres<br>
Top markets: U.S., Asia, Middle East, Brazil, China, Thailand, Mexico, Australia
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Open this photo in gallery: CROWN ROYAL (whisky)<br>
Annual sales: 44.1 million litres<br>
Top markets: U.S., Canada, France
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Open this photo in gallery: TANQUERAY (gin)<br>
Annual sales: 18 million litres<br>
Top markets: U.S., Spain, Canada, U.K., Greece
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Open this photo in gallery: SMIRNOFF (vodka)<br>
Annual sales: 232.2 million litres<br>
Top markets: U.S., U.K., Canada, Brazil, South Africa, Australia
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Open this photo in gallery: GUINNESS (beer)<br>
Annual sales: 99.9 million litres<br>
Top markets: Nigeria, Ireland, U.K., U.S., Cameroon, Indonesia PETER MACDIARMID/Reuters
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Open this photo in gallery: CAPTAIN MORGAN (rum)<br>
Annual sales: 88.2 million litres<br>
Top markets: U.S., Canada, U.K., Germany, South Africa The Associated Press
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Open this photo in gallery: JOSE CUERVO (tequila)<br>
Annual sales: 35.1 million litres<br>
Top markets: U.S., Canada, Greece, Spain, U.K.
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