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The Globe and Mail

The brands that make up global drinks giant Diageo

Britain’s Diageo PLC, the world’s biggest alcoholic drinks group, is the maker of such brands as J&B whisky, Baileys liqueur and Ciroc vodka. Here are a few of its globally marketed 'strategic brands' (all sales, 2011):

1 of 7

JOHNNIE WALKER (whisky)
Annual sales: 170.1 million litres
Top markets: U.S., Asia, Middle East, Brazil, China, Thailand, Mexico, Australia

2 of 7

CROWN ROYAL (whisky)
Annual sales: 44.1 million litres
Top markets: U.S., Canada, France

3 of 7

TANQUERAY (gin)
Annual sales: 18 million litres
Top markets: U.S., Spain, Canada, U.K., Greece

4 of 7

SMIRNOFF (vodka)
Annual sales: 232.2 million litres
Top markets: U.S., U.K., Canada, Brazil, South Africa, Australia

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5 of 7

GUINNESS (beer)
Annual sales: 99.9 million litres
Top markets: Nigeria, Ireland, U.K., U.S., Cameroon, Indonesia

PETER MACDIARMID/REUTERS

6 of 7

CAPTAIN MORGAN (rum)
Annual sales: 88.2 million litres
Top markets: U.S., Canada, U.K., Germany, South Africa

7 of 7

JOSE CUERVO (tequila)
Annual sales: 35.1 million litres
Top markets: U.S., Canada, Greece, Spain, U.K.

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