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Newspaper print readership base increases

According to NADBank statistics, 59 per cent of readers only get their news from printed editions of the paper, and 78 per cent of those who visited a newspaper’s website also read a printed copy at least once a week.

Nathan Denette/The Canadian Press

The Globe and Mail increased its readership base in the last year, according to statistics released Thursday by the Print Measurement Bureau.

PMB's Fall 2012 report showed weekday readership up 6.4 per cent to 1,029,000. Saturday readership increased 9 per cent to 1,166,000.

Report on Business Magazine saw its readership hold steady at 1,007,000, putting it slightly ahead of its two main competitors, the Financial Post Magazine and Canadian Business.

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The readership data come the same week that NADbank, another measurement agency, released information on the state of the country's newspaper industry.

The NADbank statistics examine how readers interact with newspapers both in print and online. It showed that 59 per cent of readers only get their news from printed editions of the paper, and 78 per cent of those who visited a newspaper's website also read a printed copy at least once a week.

It's an interesting revelation, as newspapers try to begin charging for their online content and get their users to pay to access their sites with paywalls. It also found that the more often someone visits a newspaper's website, the more likely they are to turn to the next day's paper.

The NADbank study also found more people are reading printed papers than they were five years ago, with an increase of 5.8 per cent. It also found that 8 out of 10 Canadians read a newspaper at least once a week.

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