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In Pictures: Business plan keeps Ottawa beer bistro on track

Patrick Asselin, co-founder of Brothers Beer Bistro, explains how a business strategy helped make his dream of running a restaurant come true

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Opening a restaurant in Ottawa's ByWard Market had always been a dream for Patrick Asselin, co-founder of Brothers Beer Bistro

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But he didn't want to do it without a detailed plan, he says in Bryan Borzykowski's article entitled 'How to crank up your business strategy'

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Mr. Asselin's business strategy document is 27 pages, and includes everything from sample menus, to decor to research on locations

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"Without a business strategy you're flying blind," he says

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He knew that if he didn’t put something together, the business would have failed

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A plan helps keep you on track. Without it, "you wouldn't know if you were hitting your budget targets," he says

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A plan is more than just number-crunching. Mr. Asselin says he had to come up with a detailed concept, understand the competition and get a good grasp of the market

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It also documents the people overseeing your project and involved in the company, including architects, lawyers, engineers and employees. "If you hire properly, you've got little to no headaches," he says

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His best advice? "Have a good concept, fine tune it as much as you can and don't rush into it"

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