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With all the talk about engagement in social networking, many users are still ignoring loyal followers when they reach out.

It's important to remember this simple rule: Reciprocating is crucial. It shows that you're listening, and that you care about your community. If you fail to respond, you can ruin your credibility and damage your brand.

Your Business columnist Ryan Caligiuri was online to discuss his latest column about the importance of reciprocation in social networking, and field questions from readers. Participate in the box below.

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<iframe src="" scrolling="no" height="650px" width="460px" frameBorder ="0" allowTransparency="true" ><a href="" >Marketing expert Ryan Caligiuri on social media smarts</a></iframe>

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