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Sink your teeth into marketing lessons from a vampire saga

Andrew Cooper/© 2011 Summit Entertainment, LLC. All rights reserved.

As the fourth instalment of The Twilight Saga, Breaking Dawn - Part 1, hit movie screens today, there are marketing lessons to be drawn from the wildly popular vampire series, writes marketing expert and Report on Business columnist Ryan Caligiuri.

Four lessons are not as much about the storyline as about the brilliance that went into building the brand, he writes in his latest column, which can be found here.

Mr. Caligiuri was online to take your marketing questions.

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