At First Foundation Inc., a mortgage broker in Edmonton, staff has honed their skills at blogging, tweeting and posting pithy comments on Facebook. Gordon McCallum, the president, says the strategy's been paying off, largely because of their business model and digital strategy. "Despite the fact that mortgage broker market share has been declining nationally, we've been able to go against the trend," he says. "And part of our success is due to our business model and our digital strategy," he says in Marjo Johne's All that blogging, tweeting can pay off.