Tim Hortons Inc. said yesterday that it will co-brand six restaurants in Ontario with Cold Stone Creamery after launching the concept in the United States earlier this year.
Tims said the six locations, which are expected to be open by the end of the month, will be in Mississauga, Hamilton, Toronto, Oakville, Ont., and Pickering, Ont.
The companies announced a co-branding test in March involving up to 50 locations in the United States for each chain following a successful test in two Tims locations in Rhode Island.
Currently, a total of 38 restaurants have been fully rebranded to the new combined Cold Stone Creamery and Tim Hortons concept.
"Our customers have responded enthusiastically to our co-branded test locations in the U.S. and the signature Cold Stone product offerings available at our restaurants," said Roland Walton, Tims' chief operations officer for Canada.
"We will test the co-branded platform in six Canadian restaurants to determine the potential in Canada and our ability to maintain the same high standard of quality and service our customers expect."
Tims has 2,930 locations in Canada and 527 in the U.S., while Cold Stone Creamery has more than 1,450 locations in 12 countries. THI (TSX) fell 27 cents to $29.19.
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