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Masai Ujiri hit with $25,000 fine for using obscenity at Raptors fan rally

Raptors General Manager Masai Ujiri photographed at the Raptors Practice Court at the Air Canada Centre in Toronto, September 04 2013.

Fernando Morales/The Globe and Mail

Toronto Raptors general manager Masai Ujiri has been fined $25,000 for using obscene language in a public setting.

NBA commissioner Adam Silver announced the fine Monday.

Ujiri took the stage at an outdoor gathering at Air Canada Centre to pump up fans prior to Toronto's playoff game against the Brooklyn Nets last Saturday, and ended his speech by pairing an F-bomb with Brooklyn.

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The GM was quick to apologize, as team officials summoned media for a halftime gathering in the hall outside the playoff media centre at Air Canada Centre.

Ujiri said he used a "wrong choice of words" in trying to fire up the large crowd.

The Nets went on to win Game 1 of the best-of-seven series 94-87.

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