Cincinnati Bengals head coach Marvin Lewis speaks at a press conference at Paul Brown Stadium Monday, Dec. 31, 2018, in Cincinnati.Cara Owsley/The Enquirer/The Associated Press
The NFL’s 32 owners made an unexpected announcement after meeting a few weeks ago: The league was strengthening rules that obligate teams to consider minority candidates when hiring coaches and executives in their front offices.
At the time, the league said it was just trying to beef up existing regulations, not reacting to criticism that teams had been skirting the rules for years.
“Our focus was simply: How do we make the Rooney Rule better?” Robert Gulliver, the league’s chief human resources officer, said, referring to the rule adopted in 2003 and named for Dan Rooney, the then-owner of the Pittsburgh Steelers who pushed for the regulations.
Now, the league’s stated commitment to the rule will be put to the test.
On Monday, the number of African-American coaches fired in 2018 soared to five, leaving only two black coaches in a league where at least 70 per cent of the players are African-American.
Race is already a much-discussed topic in relation to the league. Colin Kaepernick, the former San Francisco 49ers quarterback who in 2016 began kneeling during the national anthem to protest racism and police brutality toward people of color, has not played in the league for the past two seasons. His protests amplified an already polarizing debate across the country, and he has filed a grievance accusing the NFL of colluding to keep him off the field.
Coaches losing their jobs at the conclusion of the regular season is routine and expected, as they fall victim to the merciless pressure from owners and fans to succeed year after year. In addition to the five black coaches fired, three white coaches were let go this season, in Green Bay, Tampa Bay and Miami. But with the NFL under pressure to increase the percentage of minority coaches and executives, the makeup of the latest class of jettisoned coaches was especially startling.
Four black coaches were fired Sunday or Monday, including the New York Jets’ Todd Bowles, who was let go shortly after his team’s final loss Sunday. The Jets had a 14-34 record in the past three seasons under Bowles.
Marvin Lewis, who had been at the helm of the Cincinnati Bengals since 2003, was fired Monday. Though he had resurrected the moribund Bengals and took them to the playoffs multiple times, he never won a playoff game, and this season was Cincinnati’s third consecutive one with a losing record.
Also fired Monday was Denver Broncos coach Vance Joseph, who had presided over the first back-to-back losing seasons for the Broncos since the early 1970s. In Arizona, Steve Wilks had been the Cardinals’ coach for just one season when he was fired Monday after his team compiled a league-worst record of 3-13.
In October, another African-American coach, Hue Jackson, was fired after his teams were 3-36-1 in roughly 2½ seasons.
The two black head coaches still in the NFL are Anthony Lynn of the Los Angeles Chargers (12-4), who are headed to a wild-card playoff game Sunday against the Baltimore Ravens, and Mike Tomlin of the Pittsburgh Steelers (9-6-1).
Carolina Panthers coach Ron Rivera, who is Latino, is the only other minority head coach.
With eight coaching vacancies, it is possible that some of the recently dismissed coaches will be leading candidates for those openings; their experience and certain attributes may be a better fit with other teams. Jackson, for example, was on Lewis’s coaching staff in Cincinnati. And there are other minority candidates, such as Kansas City offensive co-ordinator Eric Bieniemy and Stanford coach David Shaw, whose names have popped up in coaching discussions.
But the next several weeks will unquestionably heighten the scrutiny on the NFL’s hiring practices and how reliably, or willingly, the Rooney Rule will be employed.
Gulliver would not admit something that many onlookers and people around the NFL have long suspected: that teams have been doing only the bare minimum to comply with, or have been sidestepping, the Rooney Rule. After all, if the rule was working as intended, and the percentage of minority coaches and executives was growing steadily, why would the rule need to be strengthened?
Under the new regulations enacted a few weeks ago, when teams are looking to fill positions, they must interview at least one minority candidate from a list kept by the league’s Career Development Advisory Panel, or a minority candidate not currently working with a team. Teams also must keep detailed records of who they interview, which is perhaps a response to criticism from minority candidates who say they are routinely called, but not formally interviewed, by teams trying to do the least possible to fulfill their obligations.
After it was first established, the Rooney Rule appeared to be having an effect. By 2011, eight NFL teams had coaches of colour, the most to that point, or since.
Yet, at the same time, hiring minority front office executives did not keep pace. And recently, one of the few black general managers in the league, Reggie MacKenzie, who was named the NFL executive of the year in 2016, was forced out as the Oakland Raiders chief football executive. Ozzie Newsome, another African-American general manager, is expected to retire from his post with the Ravens at the end of this season.
The NFL has likewise been challenged in its efforts to expand opportunities for black assistant coaches, a job that is the natural springboard to a head coaching position. Richard Lapchick, the director of the Institute for Diversity and Ethics in Sport, noted in a 2017 report that the percentage of assistant coaches of color had declined slightly to 31.4 per cent. The number of African-American offensive or defensive co-ordinators had dropped from 14 to 13, Lapchick said.
Since assistant coaches typically get swept out the door along with a fired head coach, the number of vacant NFL coaching jobs this week is likely several dozen, even if the eight unoccupied head coach positions garner all the attention.
That is a lot of interviewing about to take place in the NFL not long after 32 owners stood behind new, reinforced rules designed to increase the number of minorities seriously considered for just such hires.