CFL teams will be sporting a different look this season as part of the league's 100th anniversary celebration.
This week, the league's eight teams are unveiling new re-engineered jerseys created by Reebok. The four East Division squads are donning their new uniforms today with the four Western clubs unveiling theirs Wednesday.
The CFL will cap its 100th anniversary season with the Grey Cup game Nov. 25 at Rogers Centre.
"The 100th Grey Cup will be a celebration of our proud past, and its bright future, at the same time," CFL commissioner Mark Cohon said. "So while we will mark this historic milestone in many ways, we have also worked with Reebok to re-engineer team jerseys for the way the game is played today — and to help our athletes succeed tomorrow."
The launch caps two years of development by Reebok and the CFL on the new jerseys, which will provide a tighter fit with increased elasticity while also featuring new moisture wicking technology incorporated to the fabric.
The new uniforms will also be available for sale on the website as well as those of its eight teams. Select stores across Canada will also offer the jerseys. The suggested retail price will be $109.99.
"After two years of hard work and close collaboration with the CFL and the teams, Reebok is proud to introduce its re-engineered CFL jersey," said Stewart Clark, director of marketing, Reebok Canada. "For a greater range of motion and a better on field experience, the new On Field jersey is tighter, lighter and now features a moisture wicking technology incorporated in the fabric."
Earlier this season, the NFL also introduced new redesigned jerseys from Nike for all 32 of its teams.
The Hamilton Tiger-Cats were the first CFL team to unveil their new jersey Tuesday. The home uniform is reminiscent of the club's look in the 1970s with the traditional black with gold trim and a Tiger-Cat on the sleeve with four stripes on each arm.
The Ticats will also don helmets minus a stripe down the middle to create an all-black design.
Winnipeg will feature a different look on the road this year, sporting a gold jersey with blue numbers and a blue patch on the shoulder with white stripes instead of the usual white with dark numbering.
The Bombers home jersey will be predominantly blue with gold numbering and gold shoulder patch and white striping. The club introduced its uniforms at the Pan-Am Boxing and Athletic Club, complete with a little warm-up from two young boxers.
The location was selected because team received its name in the 1930s from a local newspaper reporter who had covered Joe Louis, whose nickname was the Brown Bomber. Vince Leah of the Winnipeg Tribune wrote in 1936 that "these are the Blue Bombers of western football." The Winnipeg Football Club adopted the name.
"We are very excited about the new look of our team and know our fans will be too," said Bomber president Garth Buchko.
It has been an off-season of change for the Bombers, who earlier announced they were going back to their classic white W helmet logo this year.
The club had been wearing different variations of the lightning bolt logo on its helmet since moving away from the white block W in 1995.
There will be little difference in Montreal's home jersey, which will again be primarily red with blue neckline, shoulders and sleeves and a white stripe up the side and around the shoulders, which will also feature the player's number.
The Toronto Argonauts are scheduled to unveil their 2012 uniforms later Tuesday.