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Equipment: Bridgestone's e-series golf balls

Bridgestone golf e golf balls

After conducting 200,000 live consumer ball-fittings, Bridgestone Golf has tapped into that data to make its new e-series of distance performance golf balls even better.

All three e-Series models have experienced an aerodynamic upgrade, utilizing Bridgestone's new 326-seamless dual dimple pattern. The new pattern features 6-percent larger dimples and 2.5-percent more surface area coverage to help reduce drag and increase lift for unparalleled distance performance.

The e5 is an advanced 2-piece urethane construction designed for golfers wanting higher ball flight, more distance and greater control. A large gradational core contributes to longer carry distances, while its tour caliber urethane cover delivers tremendous feel into and around the greens.

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The e6 is the softest multilayer golf ball on the market and in 2013 it is softer than its predecessor. Designed to help players eliminate slices and hooks, it reduces spin for straighter distance. A 3% softer Surlyn cover and low compression core improve feel, while an anti-side spin inner layer helps keep the ball in the short grass. Currently the top-selling e-Series model worldwide, the new e6 ball is available in white, yellow and orange.

The ultimate distance ball is the new, multilayer e7 model - designed purely for faster, longer shots. The larger Dual Dimple and reactive Surlyn cover combine to reduce drag and increase lift, while a speed-enhancing core and spin-reducing inner layer deliver explosive velocity and greater distance.

"Golfers may not care about the technicalities of dimple design, but they do care about getting the right trajectory and more distance for their game," said Corey Consuegra, Bridgestone's Golf Ball Marketing Manager. "The new balls perform better than any e-Series product we've ever released, and offer solutions to consumers with varying trajectory needs. This is not a one size fits all game, and if you are like me, you want every opportunity to play this game better."

The new 2013 e5, e6 and e7 balls are available now with a suggested retail price of $38 US per dozen.

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