Skip to main content

The Globe and Mail

Equipment: COBRA strikes with new AMP CELL lineup

COBRA AMP CELL adjustable driver

COBRA Golf has announced the introduction of the AMP CELL and AMP CELL Pro Drivers.

The new MyFly technology allows golfers to select from up to six different loft/trajectory settings, meaning golfers can change the club to adapt to their swing or playing conditions.

The AMP CELL Driver can be adjusted to the following lofts with a simple wrench; 8.5 degree, 9.5 degree, 9.5 degree Draw, 10.5 degree, 10.5 degree Draw and 11.5 degree; while the AMP CELL Pro can be adjusted to 7.5 degree, 8.5 degree, 8.5 degree Fade, 9.5 degree, 9.5 degree Fade and 10.5 degree.

Story continues below advertisement

Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA's proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.

COBRA's E9 Face Technology with dual roll is used in the AMP CELL and AMP CELL Pro Drivers for an elliptical face shape with a canted bulge and roll that improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

The AMP CELL Driver is also available in an offset model designed to help tame a slice, providing golfers more time to square the face at impact and providing more heel-biased weighting to help hit straighter drives.

In addition, the AMP CELL Driver comes in four fresh colors - Silver, Directoire Blue, Barbados Red and Vibrant Orange while the AMP CELL Pro is offered in Vibrant Orange and Silver.

The COBRA AMP CELL Driver and AMP CELL Pro Driver will be available at retail in February 2013 in both right and left handed models. The AMP CELL Offset Driver will available in 10.5 degree in Stiff, Regular or Lite flexes for both right hand and left hand models as well as a right hand 11.5 degree model in either Regular or Lite flexes.

The new AMP CELL lineup also includes fairways and hybrids. The fairway clubs are available in a 3-4 model and a 5-7 model that can be adjusted into eight different lofts. The hybrids are available in 2-3, 3-4 and 4-5 models that can be adjusted into 10 different lofts.

The AMP CELL irons feature a metalwood face-weld construction, E9 Face Technology, AMP CELL technology, a V-Skid sole design, vibration management system and speed channel to deliver explosive distance, maximum forgiveness and pinpoint accuracy.

Story continues below advertisement

The fairways and hybrids also come in the same four colors as the drivers while the irons are available in a clean silver with hints of color.

Report an error Licensing Options

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨