Known more for its sunglasses, Oakley has spent the better part of the last decade trying to increase awareness of its golf footwear and apparel brands. Some people might be surprised to learn that Oakley has been making golf shoes for 10 years.
With market leaders ECCO, TRUE Linkswear and Canadian-based Kikkor spearheading the alternative golf shoe market, Oakley is looking to raise some eyebrows with the introduction of its new Cipher golf shoe.
Weighing just 260 grams, this performance golf shoe minimizes fatigue while offering improved flexibility, reduced heat retention, and uncompromising durability. The upper is made with a lightweight breathable textile combined with welded components for protection. Comfort is optimized by moisture wicking and the shock absorption of a dual-density footbed.
Oakley Cipher is a cleatless design employing NanoSpike technology - thousands of tiny spikes that bite into blades of grass to maintain traction.
Ordinary golf shoes rely on traditional cleat systems for traction but the spikes limit surface contact, and even a subtle increase in distance between the foot and the ground raises the wearer's center of gravity and reduces balance and stability. Oakley's initial design inspiration for this reinvention came from pro racing tires and their ability to maintain traction without limiting surface contact. Looking at golf shoes an entirely new way, the company invented NanoSpike technology to solve the problems inherent in ordinary designs, then took full advantage of proprietary Factory Lite construction techniques and materials. The result is Oakley Cipher, a golf shoe that optimizes traction, stability and balance during golf swing.
"By engineering the world's lightest golf shoe, we have answered that conviction for those who demand performance beyond the boundaries of industry standards and the confines of conventional thinking," said Oakley CEO Colin Baden.