In response to one of the most popular trends on the PGA Tour, TaylorMade has tripled its fourth quarter forecast for belly and long putters to meet the growing demand amongst consumers and retail partners.
In what has to be one of the most radical equipment frenzies seen in the industry, TaylorMade projects it will sell five times as many belly and long putters in 2011 as compared to 2010. As a result, the company has ramped up production and expedited in-store dates significantly in an effort to get its two models, the Corza Ghost and the Ghost Spider to retail.
"We can't make these putters fast enough" said Michael Fox, global product category manager for putters and wedges. "The feedback has been the same from our global tour reps as more and more professionals clamor for these hot new products"
The spotlight on belly and long putters in general occurred after Keegan Bradley won the PGA Championship earlier this year, becoming the first player to do so with the long stick.
Frequent belly and long putter users on the PGA Tour include Retief Goosen, Martin Laird and Jim Furyk.
Renowned putting instructor Dave Stockton who worked with Laird prior to his win at the Arnold Palmer Invitational earlier this year, has also stated that long-style putters promote a more consistent stroke.
"The secret to good putting is to find a natural and repeatable stroke that can be executed unconsciously regardless of the situation or length of the putt," said Stockton. "Today's golfers are finding that by anchoring the putter, they are able to freely release the putterhead in a solid and consistent manner every time."
At retail consumers will have their choice between two tour-proven models. The Corza Ghost model has been validated by three-time PGA Tour winner Justin Rose. The Corza's three black alignment lines on the crown and a circular hole in the back of the putterhead, have made this putter a favorite amongst TaylorMade Tour Staff players.
The Ghost Spider, one of the most successful putterhead designs in company history, has been the putter of choice for TaylorMade Staff Professionals Jason Day and Retief Goosen. Its high MOI properties, smooth, all-white appearance coupled with its black basketball court alignment lines, make the Ghost Spider one of the easiest putters to align.