Skip to main content

The Globe and Mail

CN Canadian Women's Open earns marketing accolades

2012 CN Canadian Women's Open

The CN Canadian Women's Open earned the 2012 Dave Goff Gold Driver Award for excellence in overall marketing programs at the recently held LPGA Tournament Owners Association (TOA) Annual Meeting in Naples, Fla.

In addition to winning the overall prize, the CN Canadian Women's Open took home Gold in: Magazine Advertisements, Posters/Billboards/Outdoor & Mobile ads and Tournament Program categories. The event also collected two Silvers and one Bronze award.

"It's an honor for the CN Canadian Women's Open to be recognized with such prestigious awards by the LPGA Tournament Owners Association," said Tournament Director Sean Van Kesteren. "Golf Canada and CN are exceptionally proud of the marketing efforts that go into CN Canadian Women's Open and CN Miracle Match campaign each year, and we look forward to creating an even more compelling campaign in 2013."

Story continues below advertisement

"The CN Canadian Women's Open's campaign was visually appealing while providing all pertinent information. It was strong in branding with vivid graphics, clean and crisp visuals to entice you to be a part of a great golf event and a tug at your heart message that drew you in to their charity, the CN Miracle Match," said Gail Graham, TOA President. "Congratulations to Golf Canada and CN for a compelling campaign."

Gold, Silver and Bronze awards were presented in thirteen categories: Programs, Magazine Advertisements, Pairings Sheets, Newspaper Advertisements, Radio Spots, Billboards/Posters/Outdoor and Mobile Ads, Charity Promotions, Website, Marketing and Sales Materials, Sponsorship Activation, Social Media Campaign, TV Advertisements and Overall Tournament Experience.

Judges for the annual competition were Golf Channel VP of Marketing Regina O'Brien, Golfweek Magazine's Beth Ann Baldry, Full Sail University Program Director of Sports Marketing and Media, Josh Mora and RR Donnelley Account Executive Lisa O'Rourke.

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at privacy@globeandmail.com.