It has inevitably been dubbed "the Marcarena," and is the source of considerable mirth in the Montreal Canadiens' dressing room.
Marc Bergevin, the team's general manager, has a well-earned rep as an inveterate joker and master prankster, but this time the laughs were evidently unplanned.
As Dale Weise scored to win an overtime thriller in game one against the Tampa Bay Lightning, Bergevin broke into a little celebratory dance, captured for posterity by television cameras.
This being the age of GIFs and Vine, Bergevin's jig has become a thing.
It took little time for a Montreal outfit called Les Satiriques to stick a dance club background behind Bergevin, and for the video to go viral.
To ask the Habs' players about it was to be met with broad smiles.
"I'm just going to say I've seen it. I've seen different versions of it. I'm not going to say that he was teased about it, but he might have been. I'm not going to confirm or deny," said defenceman P.K. Subban. "Something tells me I should just keep my mouth closed here, if you have any other questions I'll take them."
Subban's reticence notwithstanding, the usual team sources confirm the GM has come in for plenty of not-so-gentle ribbing.
Hockey's supposed to be fun, and in getting carried away by his exuberance at Weise's goal, Bergevin has ensured smiles will remain firmly fixed on his players' faces for at least a few more days.