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Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about iPhones, including the iPhone 4S, at Apple headquarters in Cupertino, California October 4, 2011.

ROBERT GALBRAITH/Robert Galbraith/Reuters

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Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about new features on the iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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CUPERTINO, CA - OCTOBER 04: Apple's Senior Vice President of Worldwide product marketing Phil Schiller discusses the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time new CEO Tim Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images)

Kevork Djansezian/Kevork Djansezian/Getty Images

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Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about voice recognition on the iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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CUPERTINO, CA - OCTOBER 04: Apple's Senior Vice President of Worldwide product marketing Phil Schiller introduces the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time new CEO Tim Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images)

Kevork Djansezian/Kevork Djansezian/Getty Images

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Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about the A5 processor at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about the iPod Nano at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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CUPERTINO, CA - OCTOBER 04: Apple's Senior Vice President of Worldwide product marketing Phil Schiller introduces the new iPhone 4s at the company��s headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time new CEO Tim Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images)

Kevork Djansezian/Kevork Djansezian/Getty Images

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Scott Forstall, senior vice president of iPhone Software at Apple, speaks about iOS5 at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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CUPERTINO, CA - OCTOBER 04: Apple CEO Tim Cook speaks at the event introducing the new iPhone at the company��s headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images)

Kevork Djansezian/Kevork Djansezian/Getty Images

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Scott Forstall, senior vice president of iPhone Software at Apple, speaks about the new app "Cards" at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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Scott Forstall, senior vice president of iPhone Software at Apple, speaks about the new app "Cards" at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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Apple CEO Tim Cook talks about OS X Lion during an announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011. (AP Photo/Paul Sakuma)

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Apple CEO Tim Cook speaks at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/ROBERT GALBRAITH/REUTERS

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Apple CEO Tim Cook speaks in front of an image of the Shanghai Apple Store at Apple headquarters in Cupertino, California October 4, 2011. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

ROBERT GALBRAITH/Robert Galbraith/REUTERS

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CUPERTINO, CA - OCTOBER 04: Apple CEO Tim Cook speaks at the event introducing the new iPhone at the company��s headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time Cook introduces a new product since Apple co-founder Steve Jobs resigned in August. October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)

Kevork Djansezian/Kevork Djansezian/Getty Images

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An advertisement about iPhone is shown before an announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011. (AP Photo/Paul Sakuma)

Paul Sakuma/Paul Sakuma/AP

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