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The first Old Spice commercial in the Man Your Man Could Smell Like series.

To Globe Tech HQ, these Telus ads smell a lot like Old Spice -- as in, the Old Spice guy: That insanely popular, wildly manly Web-and-social-media phenom that took the "Internet" by "storm" in July.

This seems like a more serious and unfunny -- i.e., perhaps more Canadian -- version of the popular advertising campaign.

But that's Globe Tech HQ. What do you think?

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