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People line up for the Apple event at the Yerba Buena Center for the Arts Theater in San Francisco.ROBERT GALBRAITH/Reuters

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People watch the announcements at the Apple event.ROBERT GALBRAITH/Reuters

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Craig Federighi, senior vice-president of software engineering at Apple, speaks on stage before a new product announcement.MARCIO JOSE SANCHEZ/The Associated Press

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Eddy Cue, Apple Inc.'s senior vice-president of Internet software and services, speaks about the iPhoto app during the Apple event.ROBERT GALBRAITH/Reuters

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Apple CEO Tim Cook speaks on stage, the desktop family (MacBook Pro, Macbook Air and iMac) behind him.MARCIO JOSE SANCHEZ`/The Associated Press

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Apple CEO Tim Cook presents a review of iTunes from Justin Timberlake at the Apple event.MARCIO JOSE SANCHEZ/The Associated Press

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Philip Schiller, senior vice-president of worldwide marketing, details the 13-inch Macbook Pro, which starts shipping on Tuesday and is priced at $1,299 (U.S.). It comes with a powerful, high-end fourth-generation Intel Haswell chip with Iris graphics and up to nine hours of battery life.ROBERT GALBRAITH/Reuters

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Philip Schiller, Apple’s senior vice-president of worldwide marketing, introduces the new iPad Air.MARCIO JOSE SANCHEZ/The Associated Press

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