It's long been a Google tradition, a wink to Canucks: A Canada Day version of the website's logo, illustrated with Maple Leaves, a loon and even a beaver.
But yesterday? Nothing but the usual primary-coloured letters.
Asked for comment about the snub, a spokesperson offered little comfort in an e-mail.
"We enjoy celebrating holidays at Google and are sorry we missed one that's special to you. As you may imagine, it's difficult for us to choose which events to celebrate on our site. We have a long list of holidays that we'd like to celebrate in the future. We have to balance this rotating calendar with the need to maintain the consistency of the Google homepage."
The search site often highlights occasions with what it calls Google Doodles. In the past six weeks alone, it featured logos marking the birthday of painter Diego Velázquez, the first hot-air balloon flight, the anniversary of the first ascent of Mount Everest, the birthday of architect Walter Gropius and the invention of the laser.
For every Canada Day since 2001 - except 2003, which was also ignored - Google has marked the national holiday with a unique logo.
Last year, the L in Google was transformed into an image of the Peace Tower, complete with fireworks. In 2006, there was a Canadian flag. In 2005, a simple Maple Leaf did duty as the first O (although Google's list of holiday logos for that year lists Canada Day as July 2.)
In 2004, the second G was a loon and its reflection with a Canadian flag hanging off the L. The holiday went unmarked in 2003. In 2002, a moose lurked behind the word Google with a Canadian flag again suspended from the L.
In 2001, the first year the company marked the holiday, there was a beaver, a Canadian flag and even text saying: "Happy Canada Day."
Jill Mahoney