Philip Schiller, Apple senior vice-president of worldwide marketing, introduces the new iPad mini during an Apple event in San Jose, Calif. Oct. 23, 2012.ROBERT GALBRAITH/Reuters
The walls of the California Theater are decorated with an Apple logo in San Jose, Calif., Tuesday, for the announcement of new products, including the iPad mini.MARCIO JOSE SANCHEZ/The Associated Press
‘We are just getting started. We’re not taking our foot off the gas,’ CEO Tim Cook said at the media event.MARCIO JOSE SANCHEZ/The Associated Press
An image of the new iPad mini is projected on a screen during the Apple event.ROBERT GALBRAITH/Reuters
The new iPad mini is projected on a screen at the Apple event.ROBERT GALBRAITH/Reuters
Philip Schiller talks about the new iPad mini.ROBERT GALBRAITH/Reuters
Tim Cook describes new models of the iMac desktop computers at the Apple event.ROBERT GALBRAITH/Reuters
Visitors check out the new iPad’s features.ROBERT GALBRAITH/Reuters
Visitors look over the new iPad mini at the event in San Jose.ROBERT GALBRAITH/Reuters
The iBooks library is seen on an iPad mini.Shane Dingman/The Globe and Mail
The iPad mini next to a notebook gives a good indication of the device's size.Shane Dingman/The Globe and Mail
The new iPad mini is shown next to a full-sized model.ROBERT GALBRAITH/Reuters