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Inside an Apple event: The new iPad announcement

Apple announced its new iPad Wednesday, which will be available for purchase March 16.

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Apple CEO Tim Cook speaks during an Apple event in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple CEO Tim Cook speaks about the number of apps downloaded during an Apple event in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple CEO Tim Cook speaks during an Apple event as an image is projected on screen showing a graph indicating units shipped between brands in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple CEO Tim Cook speaks during an Apple event as he introduces the new iPad as an image of the device is projected on screen in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple's Phil Schiller senior vice-president of Worldwide Marketing speaks about the new iPad during an Apple event in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple's senior vice-president of Worldwide Marketing Phil Schiller talks about the built-in camera on the new iPad during an Apple event in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Apple's senior vice-president of Worldwide Marketing Phil Schiller speaks on stage, while pricing for the new iPad is projected on the screen, during an Apple event in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Guests preview the new iPad in the demonstration room after the Apple event, introducing the newest iPad in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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Guests preview the new iPad with the iPhoto application in the demonstration room after the Apple event, introducing the newest iPad in San Francisco, March 7, 2012.

Robert Galbraith/Reuters/Robert Galbraith/Reuters

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